Hence, LADA is revising its 2015 target to four million arrivals, he said. However, tourism receipts are still below its aim of RM3.8 billion (US$1.2 billion), so this will be a critical year to reach it, he added.
“We need to look at high net worth tourists because (this segment) will give higher revenues with smaller numbers.
“We don’t want amusement parks in Langkawi…We are focusing on iconic projects, not mega developments,” he said.
In line with this, Langkawi’s hotel pipeline comprises several luxury hotels, including St Regis and Ritz-Carlton, which will boost the destination’s room supply from the current 9,000 to 15,000 by 2017.
In addition, a host of new tourism products are opening….